Growing Pains for Transitioning Real Estate Agents

At ROOST, we don’t want our real estate agents to experience growing pains when they’re just getting started. An important thing to consider before choosing to change brokerages is whether you have all your ducks in a row. Starting over with a new brokerage relationship is a fresh start, so you want to make the most of it. 

If you’re not fully prepared to change your license over to a new company and you have a lot of loose ends to tie up first, take those steps first. 

Just like you support your clients and your community, the right broker will give you the support you deserve – and that includes helping you navigate any potential growing pains that might come as a result of transitioning to a new brokerage. If you’re struggling with finding your forward momentum and experiencing growing pains with any part of the real estate business, here’s some advice.

4 Strategies The Best Real Estate Agents Use

You could easily devote a lot of time to researching the best marketing strategies for real estate agents. Marketing strategies for real estate agents come in all shapes and sizes – and ROOST likes to get our agents started with a full marketing package, including a Facebook page, website, and other physical marketing materials. 

But before you dig too deep into social media strategy for real estate and spend a lot of time thinking about this end of the business, consider other strategies that might work for you.

Throughout my career, I’ve noticed that the best real estate agents use four – and only four –  strategies to stay at the top of their game. While other marketing strategies for realtors can help grow success, the following four actions are all that separate the top agents from the rest of the pack. 

1. Making connections: This strategy involves how you stay in touch with people. Top real estate agents deploy making connections as a personal strategy that keeps them in touch with colleagues, past clients, future clients, other agents, and anyone who they think might be beneficial to keep in the loop. Whether you choose to send personal notes, text messages, gifts or use other strategies that keep people connected to you – and by default, your business – this method helps you remain memorable. If people remember you, they’ll give you a call the next time someone asks them for a good agent or when they’re ready to buy another property. 
2. Practice their craft: Like with any other business, you have to keep your skills sharp to remain ahead of the curve. By continuing to better your skills, you can refine how you conduct yourself at listings or initial buyer meetings or learn new tricks to hone a competitive edge at negotiations. 
3. Track their business: The best real estate agents track every single aspect of their business. Consider using customer relationship management software (CRM) to keep track of birthdays or what your client’s next house might look like. Know where all your leads and referrals come from. Understand your listing multiplier indexes. If you have a keen understanding of how each element of your business works, you’ll become a better professional. 
4. Learn and grow: When top agents use the previous three strategies, the fourth becomes a natural byproduct. If you understand how to stay relevant and accessible for your past clients, trust them to recommend you for future clients, stay connected to other professionals and resources, and track every part of your business, you’ll be a top agent in no time. 

An easy way to remember these traits is with my motto: “Connect, Practice, Track, Grow.” 

If you continue to invest your time wisely by boosting these four elements of real estate – connecting with others, practicing your skills, tracking your business, and growing from the knowledge you’ve gained – you’ll be on the fast track to the top sooner than you realize. 

The Right Broker Gives You The Support You Deserve

Just like you support your clients and your community, the right broker will give you the support you deserve. Part of my passion stems from being able to fulfill my agents’ needs. ROOST agents are given the individualized support they need from their brokers because that’s what I believe in giving my agents. 

Whether you’re a deal maker, disillusioned with the way business has been for you, a new professional looking to soar, or a diehard who might be looking for a breath of fresh air, there’s a path to success to anyone as long as you’re willing to work hard to achieve your goals. 

Remember: The best marketing strategies for realtors are ultimately the ones that work best for you. With the right broker by your side, everything you hope to accomplish is within your reach.