Ep041: Hey, Chris… Buy Me a Beer! Introducing the ROOST Referral Program for Licensed Real Estate Professionals

Chris McAllister: [00:00:00] Welcome to the Connect Practice Track and Grow podcast. I’m Chris McAllister here with my co-host Laci LeBlanc, and today Laci and I are talking about something that’s brand new and I think it’s really fun that we wanna bring to our agent community as we move out of 2025 and into 2026.

And it’s called, “Hey, Chris… Buy Me a Beer!” Yes, that’s what it’s called, and it’s our new ROOST Real Estate Co. agent referral program that rewards agents like you for referring their investor clients to ROOST, real estate company, property management. But this isn’t just about payouts, it’s about something much bigger.

Don’t worry though there are some payouts. It’s about relationships over transactions. It’s about collaboration instead of competition, and it’s also about how the eight success mindsets of the new real estate professionals show up in real life when agents and property owners and property managers all work together.

So whether you’re an experienced investor, friendly agent, or [00:01:00] you’ve never referred a property manager before, this episode will help you. We will show you how this new program, this, this idea we have for, Hey, Chris, buy me a beer. Can help serve, help you serve your clients better, strengthen your relationships, and create a new income stream without adding a single cold call to your day.

So Laci, how you doing today? 

Laci LeBlanc: Good morning, Chris. I’m great. This is so exciting. Um, we don’t usually get to talk about something quite so new and novel on these podcasts, so I’m really excited and I think you hit the nail on the head, um, in that very last part without adding a single cold call to your day.

Chris McAllister: Yeah. 

Laci LeBlanc: At, so that’s really at, yeah, it’s no work at all. And it’s not, I wanna point out that, um, you know, when we say agent community, we mean anybody who’s listening to this podcast, anybody, you know, who works near us or has clients near us, or, um, it’s not just for ROOST agents, it’s for all agents. 

Chris McAllister: Well, you know, we have, uh, clients that live all [00:02:00] over the country that, that choose to buy houses here in Ohio and in Florida.

So, you know, if you’re a licensed real estate agent, we’ll get to those details in a minute. You know, we can pay a referral to your broker. We don’t care where you are. You know, as long as you, you, you’re able to send us a sign, a client that we’re able to sign up in our market area. 

Laci LeBlanc: Uh, so talk to me a little bit about why and how you came up with this.

Hey, Chris, buy me a beer program. You know, we, we both know agents who some lately have lost clients because they didn’t have a solid partner in property management. Gimme some examples. Sh tell me how, how that plays out. 

Chris McAllister: Well, sometimes it happens that, you know, a seller can’t get the price they want for their house, right?

And they don’t, they don’t want to cut their price. Or sometimes, you know, a buyer decides, uh, that they just actually want to rent out their current home in instead of selling. And, you know, if you’re an agent working with, with either one of those [00:03:00] situations, you know, without a, a trusted. Property management partner, those clients can just sort of drift away and sometimes they drift away into, you know, another agent’s orbit.

But by having ROOST property management as an option when you need it, you know you as your as as their trusted agent and buyer can stay in that client’s life and continue to be a part. Of, of their home buying, you know, journey for the, for the rest of their lives and the rest of your career. So our goal with this is to help you maintain those long-term relationships, whether they’re, uh, they’re actually doing buy, buying and selling, or they’re, you know, referral partners for you.

We wanna make this. So it’s a win-win for everybody. You the agent, your client, and yeah, for Bruce Property management. Okay. 

Laci LeBlanc: Not everybody. Again, we may be too close to this, but not everybody thinks of property management as a potential partnership. Not all agents, our agents do, obviously, because we have a whole [00:04:00] property management side of the roos business.

But, um, what do you, why do you think most agents don’t think about property management as a potential partnership? Or do you think there’s something they might misunderstand about how it could fit into their business? 

Chris McAllister: I think a lot of agency property management is a completely separate world and it’s a completely separate world that’s that’s filled with headaches and you know, sometimes there are, that’s the, you know, that’s why not everybody’s a property management.

I mean, my goodness, just the responsibility for the trust accounts alone dissuade a lot of people from, from property management. But property management, in reality, it’s a natural extension of what. Agents do, right? Agents are there to help people maximize their real estate assets. And a and a good property manager as a partner can actually enhance your reputation as a, as an agent, and help keep you connected with your clients between sales.

Laci LeBlanc: Great point. And I [00:05:00] think that it’s important to point out that, you know, we work via relationships, right? Not transactions. So if, if there are agents out there who are like, I don’t know about referring, you know, a client of mine to Roos who has their own business buying, helping, helping home buyers and sellers, um, what do you say to them about that and about how, how we identify as relationship based and not transaction based.

Chris McAllister: Well, you know, I think great relationship based agents, you know, they have systems in place to stay in touch, you know, over years, right? Bet between the time that a a, a buyer buys one house and decides to sell it. But for the most part, you know, for most agents, that transaction ends at the at, at the closing table.

But the best agents make sure that the relationship. Keeps going. If, if, if, if we have an agent who refers an owner to us, you know, our goal with this program is to reward. [00:06:00] Reward that agent for, you know, creating long-term trust-based relationships that continue producing value and income. Honestly, you know, for both of us over time, so, you know, “Hey, Chris… Buy Me a Beer!” is designed to, you know, put a little bit of money in somebody’s pocket, show some appreciation for the referral, but it’s also designed to make sure that that relationship between that owner client and us, and more importantly, that relationship.

With the owner client and the agent who referred them stays strong and gets stronger over time. 

Laci LeBlanc: Okay. And then I need you to tell me about, Hey, Chris, buy me a beer every time I hear you say it. I think that’s a interesting choice for a, for the name of the program. What’s the story? 

Chris McAllister: Well, you know, nobody’s gonna be able to stop, uh, helping people buy and sell houses by, you know, deciding to refer investor clients to ROOST Real Estate Co., right?

So it is not like these referral fees, uh, [00:07:00] you know, that we’re paying out are necessarily gonna change anybody’s life. But having said that, you know, they’re not nothing either. You know, you can, we could have called it lunch money. We could have called it Starbucks money, but I gotta tell you, Laci, as you know, I really like beer.

So the, the, the amount of money that we’re talking about, you know, even for a single referral, it’s real beer money and, and it’s, it pays out for as long as, as we are all working together. And when I say we’re all working together, you know, we as Ruth’s property management, the, the owner working with us and, and the agent.

Being, uh, in the business. I also like the idea that this isn’t comp complicated and it’s not corporate complicated, right. It, it, it’s, it’s just about doing good business with, with people that, you know, we like you. Like us, right? So the whole idea, when I think of, Hey, Chris, buy me a, a beer. I want it to, I, I want it to be professional, right?

I wanted there to be real beer [00:08:00] money involved, but we want it to be casual. We want it to be friendly. We want it to be to. Re relationship driven. Right? And, and I can’t wait to start hosting some, uh, “Hey, Chris… Buy Me a Beer!” meet and greets at the local brewery. So it’s, 

Laci LeBlanc: and that’s saying something because, you know, meet and greet for you is like, you know, I’m an extrovert, so that sounds great to me.

But if you’re excited about those as an introvert, then I think that says a lot about the, the program and how. We use the word ROOST a lot. Yeah. When something really embodies kind of the ROOST way of being and I think, “Hey, Chris… Buy Me a Beer!” The thing I like about it is how ROOST it is. It is professional, you know, it is based in, you know, let’s make money together, but it’s also very approachable.

But you know, back to the money, let’s walk through that. What can an agent actually earn? And how, like what’s the process like? You said it wasn’t corporate. So that, that to me says, you know, SIMPL, simplified, uncomplicated. What does, what does it look like? [00:09:00] 

Chris McAllister: Well in broad strokes and, and we should have the, the website up and up and running by the time this, uh, episode releases.

But I’m trying to keep it as simple as it can be. Agents will earn $250 for every single family home they refer to us and $100 per door for each multi-unit. Family prop, multifamily property, they refer to us, right? So if, if you have a client who you know, for whatever reason, chooses not to accept an offer on their house, and they’re gonna keep the house and go ahead and move anyway, and they wanna rent it out, and you refer them to us, and we sign up that client, then we’re, you’re gonna get a 255, 200 $50 credit in your, “Hey, Chris… Buy Me a Beer!” account.

Let’s say you’re working with an investor and you’ve just sold them a four unit building and you know, you’ve referred ’em to us. They’ve gone through the, you know, we, we, we’ve had conversations with them, we’ve had consultation with [00:10:00] them, and they decide to sign up with ROOST. Well. We’re gonna pay you $400 for that four unit because it’s a hundred dollars per door right.

Now. The one caveat is we’re we’re going to have a, we, we can’t pay that out for forever, right? So if you, if you happen to send us you know, uh, an owner who happens to have. You know, 20 properties or whatever, I’m sorry, but it’s, it’s not gonna be $5,000. We’re gonna have to cap this at $2,500. Maximum initial payout per per owner.

So if you do send to somebody with more than 10 properties, you’re gonna get 2,500 bucks to start. But as you continue to sell them properties then, um. We’re, we’re going to go ahead and, and, and pay that two 50 as they grow their portfolio over time. So you get 250 bucks first, right? Then every time that one of their leases comes up for renewal.

And as I say this out loud, leasing, [00:11:00] I’m afraid it gets complicated. So I’m just gonna stick with what I wrote just to try to keep this simple. As an agent, you’ll earn $50 extra every time we renew a lease. So if we’re fortunate enough that that client, let’s say that tenant stays for three years, that gives us the chance to to put them in, right?

And then that’s two renewal cycles. Then each year that they renew, you’ll get another $50. For this owner in your, Hey, Chris, buy me a beer money account. And to sweeten the pot even further, let’s say you send us a an owner and, and their house is, is vacant and we’re going to place the tenant as well.

So whatever our uh, lease fee is, we’re gonna pay you into your, Hey, Chris, buy me beer account, 25%. Of whatever our lease fee is. So if it’s, if our lease fee’s a thousand bucks, we’re gonna credit you $250 [00:12:00] into your acre. Buy me a beer account. So a single vacant home, you know, could pay you $500 within the first three or four months, and another $50, you know, for years to come.

If they. If they never move. Does that make sense? Now that I say it out loud, it sounds more complicated than I think it is on the website. 

Laci LeBlanc: Well, you know me, I always think that dollars and cents and numbers of any kind are complicated until I see them. So I think that the website’s gonna be a phenomenal tool here for people to go and see that visually.

But I think you made the point really. Clear. And the, this is not nothing, I think is how you described it’s earlier. It’s, it’s a lot of, that’s a lot of beer money or Starbucks money for people like me or, um, you know, lunch money, what, however you wanna look at it. It’s significant. And I think that that, you know, it doesn’t have to be that much.

I think that there probably referral programs out there where you get a, a measly portion. But I think that emphasizes, thank you. How much we want this to work for the agents as well as us. How. How much we want this to be a [00:13:00] mutualistic relationship between all of us. Um, so I’m, I’m really impressed with that.

I hope the agents are really impressed with that. Um, but tell me a little bit about why we structured it that way. 250 for a single family home initially, and then a hundred dollars per unit in a multi-family, and then $25 cap per, per owner initially, 

Chris McAllister: because we wanted a structure. That’s, that’s fair. And.

Scalable, right. Single family homes take more individual effort to onboard while Marty multi-family properties scale more easily. The other thing that happens is a lot of single family homes we’re dealing with, I I I, I find this somewhat disparaging, but we’re dealing with what sometimes are referred to as accidental landlords.

They didn’t intentionally set out to become investors, and they tend to have a, a lot of. Uh, more emotional tied to their properties and, and just, quite frankly, they require a bit more handholding, right? Whereas somebody buying a multifamily property, they, they’ve decided to make an intentional decision to become an investor, and [00:14:00] quite frankly, they’re usually easier for us to.

To work with. I mean, it sounds, I don’t know if those are the best words to use, but quite frankly, it takes us far more time to work with a single family owner or a single home owner than it does with a multifamily owner. And that 2,500 data cap ensures that we stay sustainable while providing meaningful reward for the large owners that you know, our, our due agent partners will.

Will refer to us. Right. The other thing that the, the way we’re. Approaching this, the way we’re setting it up is we’re gonna track balances for every agent that’s in the system on a monthly basis. And once, you know, initially, once we get that new owner signed, we, we get their property enrolled in AppFolio.

We collect the first month’s rent. That’s when, you know, we, we can make the payment out to, to our referral partner. And then over time we’re gonna continue to track balances [00:15:00] monthly. For each referral referral partner at any time your balance reaches $50 or more, then you can just reply to the monthly email or just send this quick message and we will go ahead and, and get that check for $50.

Cut and, and uh, sent Right, right, right out to you. 

Laci LeBlanc: Yeah, I think that the way that it’s structured benefits, most agents, right, that we’re gonna work with. So not a lot of agents are gonna be like, oh shucks, I don’t get more than $2,500 from this initial one. That’s, that’s, I mean, obviously we’re not gonna turn this, but you’re still gonna have to sell houses for a living.

That’s right. That doesn’t happen most of the time. So I think it’s really, um, admirable that you’ve structured it in a way that’s gonna be of the most benefit to the most agents that we’re gonna be working with, as opposed to some like, you know, MLM scheme where you have to be big and you have to refer a lot of folks and you have to have these multi, multi, and you property huge portfolio owners to benefit from this.

This is exactly the opposite. [00:16:00] Any agent. Can, can benefit in in a really meaningful way. So can you tell me a little bit about how, like, we’re not depositing this money right into the agent’s PayPal account. Right. Tell me about that. Um, and how that works based on how we need to keep everything compliant.

Chris McAllister: So all referral payments, as any agent knows or broker knows, any referral payments have to be made to the licensees broker of record, right? We can’t just write referral checks, you know, from our brokerage straight to an agent. It has to go through the agent’s brokerage to stay compliant with state laws.

So you know, if you happen to be a re max agent. And you’re due $250 from Bruce, then Bruce real estate company, the brokerage will write a referral fee check to re max uh, so and so for $250, and then it’ll be up to the agent. To you know, work with the broker to either [00:17:00] to get that payment, you know, less, whatever arrangement they have with their broker, if any.

So we don’t have any choice. It’s a state law. We, this is only open to licensed real estate professionals and it does have to be paid broker to broker. So we’ll handle all the paperwork, we’ll handle the communication. We’re gonna make it as easy as we possibly can. But yeah, we’ve gotta make those payments broker to broker.

Laci LeBlanc: I am also really excited about the monthly balance updates. Like I love the idea of like logging into a little portal or getting an email every month that says, okay, this is your balance. And having the ability to like save that up. It reminds me of those. Do you remember those like Christmas cash funds that you could start at like your local credit union where you would put in X number, X amount of money every month and it would earn a little bit of interest, and then at Christmas time you took it out.

Tell me about why you chose to, to structure it that way. 

Chris McAllister: Well, for one, you know, I’m gonna take the approach that this is gonna work and, you know, we’re gonna have, you know, quite a few people [00:18:00] sign up. I mean, honestly, my goal the first year is to get, you know, a hundred individual agents to, to sign up and, and, and, and become a.

A, a partner for them, for their, you know, to work with, with their investor clients, right? So the monthly updates, so the way we envision this is, you know, our marketing platform is called high Level, and they have a module in high level that, and, and Laci, you’re gonna explain this much better than I am, that.

Allows us to manage a, a referral program like this. But to get started, we’re probably just gonna have an Excel spreadsheet that says, you know, so and so agent, you know, referred this person. And, uh, you know, they have $250 in their account. And then there’ll be a column that says, we sent this column, you know, this $250 out on X State, it, it’s, it’s not gonna be.

Any more complicated than that. To start, I hope we can grow this to the point where we’ve, you know, gotta build some software and, and really turn this into an automated thing. But our vision is that we’ll keep the [00:19:00] spreadsheet and then we will send out an individual email to each participant every month.

Basically letting them know what their current balance is. And again, if that current balance is over 50 bucks, they just have to reply and say, yes, I’d like my 50 bucks. And, and we’ll get that check, you know. Out to their broker. But I think those updates, you know, hopefully they’re gonna remind agents that, you know, the referrals are worth something, certainly to us.

And hopefully that monthly touch is gonna build some trust, uh, some accountability and, and, you know, hopefully a little bit of excitement. You know, it’s kind of fun to watch your beer money grow each month. 

Laci LeBlanc: Yeah, absolutely. Yeah, that’s, uh, that’s the value of it to me from the marketing perspective, right?

We get to send you an email every month reminding you that you’re a part of this program, 

Chris McAllister: right? 

Laci LeBlanc: And that you know, you should be on the lookout for you know, opportunities. To refer you know, and then I guess we’ll probably talk about this later, but we’re also gonna teach you how to do that if, to work with these investors if, if you want, and remind you that we have [00:20:00] tools and resources for that as well, and that we’re here to support you in that process.

So, um, those monthly emails and the monthly balance updates are very useful, I think, for both parties. Um, and I know I’m, I feel like I’m doing a lot of like, tooting our own horn here, but I’m so excited about this, this program and launching this program so. 

Chris McAllister: Yeah, I, I’m, I, I, I, I am super excited about it, you know, it’s a lot to put together and, and we’re committed to doing it, but I, I, I think this is.

I guess what it comes down to is, you know, I don’t want this to be one and done. I don’t like anything that’s a one-off, right? I don’t want to just put this out there. Maybe a couple of people sign up and then they never hear from us again. You know, you and I are putting a lot of effort into this to make sure it’s something of value and that we get not just a update on their, “Hey, Chris… Buy Me a Beer!” money account, but that they get something in that monthly email that’s a.

Of value to them. Does that, does that make Sensely This is about our relationship, like everything else we do. I, I, I’m in this to, [00:21:00] to get people enrolled that we’re gonna be working with for as long as, as we’re in this business. I’m, I’m just not interested in a one and done. 

Laci LeBlanc: Very rooy in that way.

Right. It’s, we talked about how it’s relationship based, um, but it’s also connected to what we call the eight success mindsets. Can you walk us through how, how that’s connected? 

Chris McAllister: I think it’s the perfect expression of how this connects with the, you know, with our culture and, and with the eight success mindsets, right?

We don’t just want to close deals, we wanna create connections that last, you know, with our owner clients, with our buyers, with our sellers, and with the agents we work with. This program rewards collaboration, it rewards trust, and it rewards shared success. And that’s the core of what our company’s all about.

And we wanna share that with, with as many people that, uh, that, that, that wanna play.

Laci LeBlanc: So we also have a really cool, um, video series out right now on YouTube, which will, we’ll include a link to that in the show notes as well about the eight success Mindsets. And [00:22:00] really and truly, if you’re, if you listen to those videos and, and you. We kind of take that to heart. This program embodies all eight of them.

Can you talk to us just briefly about, you know, how this program can, can help an agent keep their eye on the prize if the prize are those eight success mindsets and the success that they, they can bring? 

Chris McAllister: Yes, I would love to. Right. So the eight success hap mindsets of the top 1% real estate professionals are, are going through them quick, their purpose, relationship, value creation, unique ability, collaboration.

Opportunity, lifelong improvement and professionalism. So when I think about how the aid success mindsets relate to this program, when I go to purpose, you know, you’re not just selling houses, you’re helping clients build long-term wealth and security, that that’s a hell of a purpose. That in terms of relationship, every referral strengthen strengthens your reputation as a trusted advisor.

And we’re gonna do everything we possibly can to, [00:23:00] to. Have you feel confident in being able to refer us as the best possible choice for, for a property management, um, operator in the market? The third is value creation. You know, you’re solving problems for, for your clients. You’re, you’re helping clients make smart decisions and smart transitions, right?

Life transitions as well as financial transitions. The other one, unique ability. Right. You focus on selling and advising your clients. We’ll take care of the management, right? You do what you do best. We’ll do what we do best. And collaboration, this is truly success through partnership. It’s not isolation.

You know, we, our team needs to have, you know, very personal, productive, um, happy, I guess, relationships with all the people who are participating in this program. So this is success through partnership, not success through isolation. An opportunity, you know, every investor [00:24:00] or every unsold listing is a chance for you to grow your business if, if you’ve got a partner that you can trust that you know you can refer with without any second thoughts.

To, to take care of their, their property going forward so they can get on with their lives. I think that creates a tremendous opportunity for the agents who, who choose to join us in this program. In terms of lifelong improvement, you know, every referral teaches you more about the investor mindset, right?

Every time you have an investor that, that you’re able to refer to, take care of the day to day, you know, you look. That much more you first, you look more valuable right in, in that, uh, client’s eyes. But every time you do that, and every time you go through the process and every time you meet and help another agent buy or sell a property, you are going to learn something.

And that’s where the lifelong improvement mindset comes in. And finally, professionalism. You know, you’re connecting clients with a company that shares your [00:25:00] ethics, shares your. Your standards. So, you know, I hope that, you know, we can attract the very best agents in every market we serve to become, you know, referral partners for, for us here at at ROOST Real Estate Property management.

Laci LeBlanc: Referral, referral, referral. Everything that you said that just then was, was referral based. And I, it brings me back to our buddy Dean Jackson, one of our kind of mentors and how he talks about the secret psychology of referrals, which we’ll include a link to that in the show notes too. ’cause it’s really fascinating.

Um, but the reason that people refer, right, which would be the agents in this case, is because of how it makes them. Feel and look in the eyes of the person they’re referring to. Right? Um, so it’s actually a really cool tool if you’re an agent and you’re looking to generate referrals to yourself. But it also kind of explains this whole process, right?

So when you make a referral, most people will not refer because they’re gonna be rewarded for it necessarily, but they refer deep down. Like the reward is nice, right? Yeah. But deep down [00:26:00] we refer because it’s going to make that Exactly. Because it’s gonna make our friend or our client. Or our family members life better, right?

It’s gonna bring them value and then we are gonna be the hero that did that. So the val, it brings value back to the relationship. So I, that just popped into my head as you were talking. No, I think that’s, that’s kept tearing that. 

Chris McAllister: Perfect. 

Laci LeBlanc: That’s excellent. Um, yeah, and, and so think about, and then the other thing that really hit me on that one was the opportunity side of it.

So this is, you know, something that. Could previously have been a challenge like working with an investor when you’re not really seasoned in that or. Unsold listings, right? That could be, could have been a, you know, a no-go in the past. This turns it into a chance to grow your business. So talk to me about that.

Talk to me about how agents benefit in the long run by referring clients to a property management company instead of just kind of walking away from a tough listing or saying, oh, you know, I don’t, I don’t really know how to work with investors. [00:27:00] Well, 

Chris McAllister: I think it, the, the, the quick answer is, and the, and the right answer is the, the agent stays relevant, right?

Instead of losing a client, they create a new revenue stream for themselves and they maintain the relationship. I mean, yes, they didn’t get their their listing commission yet, but they’ll, they’ll get it eventually when the client chooses to. Liquidate that, that, that house. Right. And, and I, I know we’re gonna get to this, but I wanna make perfectly clear again, I think I said it earlier.

Our role in this is to make sure that your client, that you refer to us knows that you are the only agent in the market for the rest of their lives that they will ever work with. Right. I, I hope it goes without saying, but we will never, ever. Try to poach that client to, to help, to buy them or sell a house, we will never refer anybody else.

To, to that client. Our, our commitment to [00:28:00] our, our referral partners is that that client is your client 100%, and we are going to promote you and, and, and set you up as, as the most valuable person in that. And that, uh, investors existence. So you know, please understand that our goal is to make sure that, that this owner is so successful that they go to you year after year to continue to add properties to their portfolio.

So 

Laci LeBlanc: you, yeah, I think you’ve probably just a addressed the number one concern that agents might have been having as we talk through this. Like, oh, this sounds great. But then, you know, if they’re working with you for property management, aren’t they just gonna use one of your agents for, for. The sale. And I think we’ve seen that ac, we haven’t done that on purpose, but I’m sure we’ve seen that accidentally when, when folks need a property management company and then they realize that, oh, we’re also agents.

Um, but I, so I think you addressed a really critical point about where we’re never gonna take that client away from you. Exactly the opposite. We’re gonna [00:29:00] refer as much of their business back to you as possible. 

Chris McAllister: Yeah. Well, and the other thing, you know, uh. I was a practicing sales agent for, you know, years and years and years, and I worked with a lot of in investors and, you know, we’re gonna talk about, you know, some of the basics of, of building a long-term relationship with an investor.

But, you know, let’s say that, you know, you surface a property or you know, somehow there’s a property that your client is interested in buying. And this is just an example of how we would work together, right? So you, you, you find a property and it needs some work. So our role in that is you, you, you call us up, you talk to Brad, you talk to Gretchen Taylor, me, whomever, you know this, this person that you’re trying to help is already a client of ours.

So we will send our rehab and maintenance professionals out to the property. Matt, David’s here. Out to the property, you know, we’ll do a inspection, we’ll do a site audit, pro [00:30:00] report, we’ll even, um, you know, get some quotes for third party contractors to do a rehab if necessary. And we will help you figure out, you know, what it’s gonna cost to.

To make that property rent ready. The point of this is whether it’s rehab and maintenance, whether it’s, you know, deciding what, what realistic rent is, um, you know, what, whether return on investment should be, you know, we’re here to help you as their sales professional, have as many tools at your disposal, as many resources at your disposal as you could possibly have, so you can continue to earn commissions year after year after year.

Laci LeBlanc: Yeah. So what kind of investor clients should agents, now that we’ve addressed their concerns, and they’re obviously all in at this point, 110%, they’re ready to sign up right now. They’re already on the webpage, they’ve already entered their information. Um, what kind of investor clients are the best fit for this program?

What, what kind of investor clients should they be looking [00:31:00] for? Accidental landlords. The term that we don’t like like long term, you know, high, high value portfolios, some, somewhere in between. Who do we want them to send us? 

Chris McAllister: All of them, all of the above. You know, whether it’s somebody renting out their first home or an experienced investor with a portfolio, we can tailor our service.

And the key is matching each owner up with professional management tailored to their success. Right? So we will do that from the moment you introduce us, we will keep you involved. You will stay connected. We need you as part of the team to ensure that we all hold onto that owner for years and years to come.

Laci LeBlanc: So, you know, this is, we talked a little bit earlier about how this ties into, um, like working with real estate investors, we have a lot of resources for agents. How does this tie into those types of programs that we, we have. 

Chris McAllister: You know, learn with ROOST and, and anybody can check it out. Learn with ROOST.com.

It, it’s sort of all part of [00:32:00] our ecosystem, right? It’s all part of our mission to educate, inform you know, just help people be better at what they do, right? Whether it’s a buyer or seller, or an agent or an investor, we want. To help people be as successful as they possibly can. So, you know, learn With ROOST is, is part of a, of one ecosystem.

This referral program and our investor training guides and, and all of our connect practice, track and grow blogs and podcasts and so forth, those are all designed to help agents grow their business by understanding investors better and building. Long-term value, right? This, this, this podcast, right?

Connect, practice, track, and grow, learn with ROOST, you know, and, and we have a new series that we’re gonna launch next year exclusively for property management, profess professionals who want to get into the property management business. But our goal is overall, Lacy, is I want to be a resource to all agents.

And I especially want to be a resource to [00:33:00] those agents that we’re doing business with, you know, under the guise of, uh, “Hey, Chris… Buy Me a Beer!” 

Laci LeBlanc: I think that the phrase is, all boats rides with the tide, right? And that’s what ROOST has always been about. Uh, you know, it’s never been about just helping ROOST agents or ROOST, you know, clients succeed.

Uh, we certainly want all agents, all property owners, all home buyers and sellers to get the most value. And be the best at what they’re doing because all boats rise with the tide. We believe in this, you know, industry. We believe in these roles and we want them to be looked at as, as what they are, which is hugely valuable.

Um, so I think this is just another way to do that. I think partnering with the property management company is a particularly powerful way. To do that. Teaching people how to do that is particularly useful. Talk to me a little bit about why this is such a, a strong move for agents. 

Chris McAllister: Well, I, [00:34:00] I, it turns one-time commissions or what potentially are just one-time commission opportunities into ongoing income.

We wanna help you create lifetime clients instead of single transaction customers. Right. And it’s just this business is, is hard enough, right? None of us can really work any harder at this. So we’ve gotta learn to work smarter, we’ve gotta learn to work together. And it’s just a hell of a lot more fun when, when we do that because everybody wins.

So, you know, I’m all in on this. Whether it’s because of our relationships with our owners, our relationships with our referral partners, our, you know, our fellow professionals here at ROOST, it’s all about. Doing this with people that you trust, people that you like working with, and people that you’re prepared to, you know, have a relationship with for the long term.

Again, this isn’t one and done, this isn’t designed to, uh, replace anybody’s, uh, income, but it’s designed to supplement, it’s designed to show appreciation [00:35:00] and the entire program rolled up over time. I think we’re gonna be able to help those agents who want to, to build an investor business, be able to do that.

With a heck of a lot of confidence as we go forward over the months and years ahead. 

Laci LeBlanc: The niche that makes you rich, rich, 

Chris McAllister: that makes 

Laci LeBlanc: you, is what we’re calling it. 

Chris McAllister: That’s right. Stay tuned 

Laci LeBlanc: to a future, a podcast. 

Chris McAllister: We already have the title, the Niche that makes you rich. 

Laci LeBlanc: It is a lot more fun when you live life in an abundance mindset and you acknowledge that there’s more than enough to go around, um, and you surround yourself with people that feel the same way.

So I’m thrilled to be a part of it. Um, wrap it up for us and tell us why everybody else should be thrilled to be a part of it too. Chris. 

Chris McAllister: All right, so here’s the bottom line. “Hey, Chris… Buy Me a Beer!” Is is a way of rewarding what’s already at the heart of our culture, real relationships that create value.

So when you refer your investor clients to Roo Property Management, you’re not just earning a referral fee, you’re protecting your client, you’re strengthening your personal business, and you’re aligning yourself with a company that plays the long [00:36:00] game. And believe me, we are in this for the long game.

You’re gonna be able to see all the details, check your qualifications, and, and apply for referral status, referral partner status at ROOST Referral referral partners.com, ROOST referral partners.com. And at that website you’ll find everything you need. You’ll find payout info terms, uh, simple referral form to get started.

And all the fine print about how we can’t go broke, continuing to pay you for, uh, you know, clients, you bring us with a thousand doors, right? So anything you need, whether it’s the, the good stuff, the fine print stuff, and, and, and just a place to check and actually do some math and, and realize that, you know we’re serious about this, you’ll be able to check it out@rooreferralpartners.com.

So at the end of the day, this isn’t just about beer money, it’s about building a better. Business together, one relationship at a time. So thank you for listening and, uh, Laci, thank you for being here today, as always, [00:37:00] and until next time, keep connecting, keep practicing, keep tracking, and keep growing.