How The Market Leaders and Brokers of ROOST Real Estate Co. Approach The Business of Real Estate

ROOST Real Estate Co. real estate brokers and managers focus on four fundamental activities:

1. We PROMOTE our agents and their connections to current and future clients.
2. We work continuously to ENHANCE the professional practices of the agents we serve.
3. We SUPPORT our agents’ individual businesses.
4. We COACH our agents toward ongoing growth and development.

PROMOTE

If connecting with current and future clients is the primary fundamental activity of ROOST Real Estate Co. agent professionals, then the most important function of the brokerage is to promote agent connections.

Promotion includes personal recognition and public celebrations of success, but it also includes creating opportunities for agents to make new connections and leverage existing connections.

Agents’ relationships are their relationships. They created, developed, and nurtured them. It is our responsibility to promote them by:

• Keeping the brand fresh so the agents’ personal brands never get stale.

• Creating opportunities for community involvement.

• Providing agent internet landing pages that are solely about the agents with personal IDX based lead generation technology built in.

• Sponsoring client appreciation events and open houses for agents and their clients.

• Providing personalized Facebook business pages with a steady stream of base content for our agents to build on.

• Mailing a personalized monthly Item of Value from each agent to their top 150 referral sources every month.

ENHANCE

Great brokers and managers consciously, and continuously, find ways to enhance their agents’ professional practice.

Every Realtor® has a responsibility to continuously enhance the profession of real estate in the eyes of the public. We believe our brokers and Market Leaders have an even greater responsibility both practically and professionally in this regard.

What works today may not work tomorrow. Continuous improvement and adaptation to changing market conditions is the key to remaining relevant for the long term. We do this by:

• Taking an active and personal interest in the individual businesses of each agent we work with.

• Adding value to agents of every skill level. We provide tangible value to new licensees, seasoned producers, and goal-oriented team leaders.

• Agents are independent contractors and must be empowered to run their personal businesses within the larger brokerage business. However, empowerment does not equal abandonment.

• Examples of practical enhancements to an agent’s practice include personalized buyer and listing presentation brochures and tools like the ROOST Home Enhancement Checklist.

• Brokers also enhance the overall professionalism of the office by establishing policy and procedures that ensure all state licensing laws are followed by every agent.

• Maintaining a high bar for who is invited to join our company. Our company is not for everyone. However, for a select group of entrepreneurial-minded professionals, we are the very best fit in the market.

SUPPORT

Our agents strive to be heroes to the clients they serve. ROOST Real Estate Co. brokers and Market Leaders strive to be heroes to our agents.

On a basic level, we support our agents by taking on the financial responsibility of operating real estate offices and sharing the expense among the agents in the form of a commission split or monthly fee.

Support also includes being able to offer practical and actionable help and advice as needed. Sometimes it simply means being available as an experienced and trusted professional.

Agents who are skilled at tracking their business know exactly what kind of support they need from us. We do our best to provide that individual support.

Support also takes the form of:

• Having a team in place that supports and trains new agents, assists all agents with everyday tasks, and provides leadership to all agents regardless of experience.

• Providing each agent with basic administrative and marketing technology that includes a Customer Relationship Manager, CRM, cloud-based phone service, Microsoft Office 365 or Google Office Suite, showing service subscriptions, and Dotloop.

• Maintaining physical office spaces that agents are proud to show off to their clients.

• Making sure the WIFI, copiers, and scanners work when needed without fail.

• And of course – Coffee!

COACH

At ROOST Real Estate Co. our relationships with our agents are collaborations in shared success. We are invested in our agents’ personal growth and development. Our goal is to coach our agents to higher and higher performance over time.

• ROOST Real Estate Co. brokers and managers are Buffini and Company Certified Mentors for The Pathway To Mastery program.

• ROOST Real Estate Co. brokers and managers use a tool called Agent Coach Thyself! to help their professionals stay focused throughout the changing seasons of our business.

• ROOST Real Estate Co. brokers and managers use The Rhythm Of Our Business to maintain the balance between working in the business and working on the business.

• ROOST Real Estate Co. brokers and managers multiply a culture designed to help every one of our agents visualize, and realize, a bigger future for themselves and those they care about.

That’s it!

It really is that simple. This timeless approach to the business of real estate is what sets ROOST Real Estate Co. apart from the rest. It’s what helps ROOST Real Estate Co agents succeed magnificently in the new real estate business.

And Whenever You’re Ready…

1. Try The Success Mindsets Of The Best Realtors Among Us Scorecard – Give yourself 10 minutes to score yourself across the eight mindsets that the most successful professionals in our industry share. You will have the opportunity to score yourself where you are today, and where you would like to in the future. Take your time and add any comments that come to mind as you complete the scorecard. www.RealEstateSuccessMindsets.com
2. Visit The Strategic Real Estate Resource and check out our collection of tips and tools for real estate professionals like you. www.StrategicRealEstateResources.com
3. Are you due for an upgrade? Download a copy of our broker evaluation worksheet and define what you really want and deserve in a real estate brokerage relationship. www.Due4Upgrade.com
4. Listen to Chris McAllister and Kristi Linebaugh discuss Chris’s book How To Make It In The NEW Real Estate Business while you multitask! www.MakeItInRealEstatetAudio.com
5. Book a confidential Discovery Call with Chris McAllister to learn how ROOST Real Estate Co. can help you make it in the NEW real estate business. www.ConfidentialDiscoveryCall.com